Rocket Park Blog

Insights and tips on website design, website developments, and digital marketing for start-ups and small to medium sized businesses.

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Our Top Retargeting Strategies

By Jonathan Matlock
Aug 7, 2020

Having a good retargeting strategy is so important because the majority of your website traffic isn’t going to convert on their first visit to your website.

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What Is Retargeting and How Does It Work?

By Jonathan Matlock
Jul 31, 2020

Think of retargeting as a (digital) reminder for people who engage with your brand but for some reason did not convert. The end goal is to turn potential customers into paying customers by keeping your brand or offer in front of them after they leave your site.

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Increase Visitor’s Conversion Rate in Less Than 7 Seconds

By Jonathan Matlock
Jul 24, 2020

The quicker your site visitors know and understand what you offer and why your offer is special, the more conversions and sales you’ll see.

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Craft Commerce vs. Shopify

By Jonathan Matlock
Jul 17, 2020

Knowing exactly what to do when starting out a new eCommerce website is often the first challenge, which can often stem from simply not knowing which Content Management System (CMS) to use.

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Could You Benefit From a Business Therapist?

By Jonathan Matlock
Jul 10, 2020

At Rocket Park, we aren’t just here to help you with the technical side of things, but also to give you the insight and advice that will help you make the best decisions for your specific and goals.

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What Should I Expect from My Social Media Manager?

By Jonathan Matlock
Jul 3, 2020

Different products/services, different business models, and different target markets mean that you’ll need a social media strategy that’s made with your specific business in mind.

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How to Determine Your Optimal Google Ads Budget

By Jonathan Matlock
Jun 26, 2020

The important thing to know is that every business is going to spend a different amount on Google Ads and digital advertising in general, which is why we like to create custom-tailored digital marketing plans for our clients.

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Simple Web Design Tips to Boost Your Online Presence

By Jonathan Matlock
Jun 19, 2020

Optimizing your website in the right way will help ensure that you are really upping your online visibility. And the more visibility you have on the web, the more traffic, conversions and sales you can expect.

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5 Strategies to Recapture Abandoned Carts

By Jonathan Matlock
Jun 12, 2020

According to Small Business Trends, a survey by Marketing Signals found a 90% failure rate in ecommerce stores within the first four months, which was attributed to a poorly executed marketing plan coupled with less than optimal search visibility.

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7 Steps To Ecommerce Optimization

By Jonathan Matlock
May 4, 2020

We’ve put together some actionable steps that you can start using today to build more trust with your site visitors and increase conversions.

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Top Tips To Be Productive Working From Home

By Jonathan Matlock
Apr 16, 2020

Working from home sounds amazing until you have to transition quickly, with little time to prepare. We thought we’d share some tips to help support you while working remotely during this time.

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Why Optimize SEO for Bing Search Engine

By Ferryn Xenakis
Mar 20, 2020

One of the best ways to boost your online visibility is SEO or search engine optimization. But if you do a quick internet search on SEO, you will likely get a lot of hits about how to optimize your website for Google. But what about Bing?

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Could Your Business Benefit From Using Custom Internal Site Search on Your Website?

By Ferryn Xenakis
Mar 13, 2020

Could your business benefit from an increase in page views, faster and easier searches, and increased conversions? If so, an internal search tool like Algolia could help.

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What is Website Maintenance and Why it is so Important?

By Ferryn Xenakis
Mar 6, 2020

We know that after a website launch or website rebuild, the last thing you want to worry about is website maintenance. But trust us, it’s better to stay on top of maintenance now than trying to fix any problems that may arise later.

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What Is Craft Commerce and Why it's Our Top Pick for E-commerce Websites

By Ferryn Xenakis
Feb 21, 2020

Craft Commerce was created by Pixel and Tonic, the same guys that created our favorite content management system, Craft. We’ve been using Craft CMS to custom build websites for clients for a while. And when we heard about Craft commerce, we knew it was going to be a top-notch eCommerce platform.

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Our Top Tips to Rank High With SEO in 2020

By Ferryn Xenakis
Feb 14, 2020

If you’re trying to rank higher in Search Engine Results Pages (SERP) and gain more online visibility with your business, then you’ve probably heard of SEO as it’s one of the best ways to increase your presence online in 2020. With digital marketing projected to surpass traditional marketing in 2019, now is the perfect time to start utilizing digital marketing or improve your current digital marketing efforts.

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How SEO Can Help Your Business In 2020

By Ferryn Xenakis
Feb 10, 2020

If you have a business and you’re wanting to rank higher on search engine results pages (SERPs), then I’m sure you’ve heard of SEO. We deep-dive into what SEO is, different kinds of SEO, how SEO works, and why you need a good SEO strategy.

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What is a CMS and Why Your Website Needs One

By Ferryn Xenakis
Jan 27, 2020

A CMS allows you to skip creating the HTML and uploading it to the server so you can focus on other important aspects of your business. To decide the best CMS for your business, you would first need to look at what kind of website you need.

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5 Reasons Why You Should Hire a Full-Service Digital Agency in 2020

By Jonathan Matlock
Dec 30, 2019

Working with a full-service digital agency is the best way to handle all aspects of your online business needs, and the right agency will be able to give you and your business the attention and dedication you deserve while igniting your online visibility.

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A Guide to Website Developers. Which One Is Right For Your Business Needs?

By Ferryn Xenakis
Dec 23, 2019

Business owners may not know exactly what a web developer does, and we also know that trying to figure out what kind of developer you need can be overwhelming. So we created this website developer guide to help you decide which kind of developer you need for your website and how to hire the one that’s the right fit for the job.

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What's a Digital Marketing Strategy and Why Your Business Needs One

By Ferryn Xenakis
Dec 16, 2019

Different marketing channels can include, SEO, paid advertising, email and content marketing as well as social media. These channels are what we use to create digital marketing campaigns. And we use these various channels or campaigns to meet specific marketing goals in your digital marketing strategy.

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Website Designer vs Website Developer. How To Pick the Right One for Business Needs.

By Jonathan Matlock
Sep 19, 2019

Do you currently have a website that needs to be updated? Or what about a new website built from scratch? If you could benefit from either of these, then you are probably wondering if you need to hire a web designer or a web developer.

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7 Crucial Reasons Wordpress Might Not Be The Best CMS For Your Business

By Ferryn Xenakis
Sep 6, 2019

So is a content management system (CMS) like WordPress the best way to build the perfect website for your business’s specific needs?

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Why we think Craft CMS is the best Content Management System in 2019, and why you will too

By Ferryn Xenakis
Aug 16, 2019

Find out more about why Craft CMS is our top pick for a content management system in today’s ever-evolving internet marketing world.

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Ecommerce

Custom-Built Website Versus Shopify. Which Is Better for Your Ecommerce Business?

By Jonathan Matlock
Aug 9, 2019

If you already have an ecom business or are thinking of setting one up, you’ve probably heard of Shopify. It’s one of the biggest ecommerce template websites out there. And it’s a great option for an ecommerce store if you are looking to get your store up and running quickly or if you do not require a lot of customization for your online shop. However, if your store has specific needs or you would like a site that can grow with your business as it evolves then a built-for-you, custom solution is a great option. So the question remains, which is the right fit for you and your business?

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