Rocket Park Blog

Insights and tips on website design, website developments, and digital marketing for start-ups and small to medium sized businesses.

RP Blog Top Keywords for Nonprofits

Top Keywords For Nonprofits To Target

Sep 1, 2022

The most strategic keywords for nonprofits depend on the type of nonprofit and its goals.

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Marketing Automation for Nonprofits Hero

The Pros and Cons of Marketing Automation for Nonprofits

By James Ju
Jul 7, 2022

Marketing Automation can work wonders for the long-term. It can also hurt your brand. Read the Top Pros and Cons for Nonprofits to consider.

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Digital Marketing Agency for Nonprofits

Digital Marketing Agency for Nonprofits and For-profit Businesses

By James Ju
May 6, 2022

The best digital marketing agencies for nonprofits partner with nonprofits and develop long-term advocates, donor retention to expand their mission and purpose.

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Hire SEO Expert

An SEO Study To Help Answer: Is It Worth Hiring An SEO Expert?

By James Ju
Mar 28, 2022

An SEO Expert Can Infuse Tremendous Value and ROI Into Your Business. Read the Full Study by Rocket Park.

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Content Strategy for Non Profits

Content Strategy For Nonprofits - 7 Simple And Effective Steps

By James Ju
Mar 11, 2022

A Step By Step Guide To Plan, Develop And Execute A Thoughtful Content Marketing Strategy For Motivated Nonprofits.

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Marketing for a Small Business

Top 4 Benefits of Digital Marketing for Small Businesses (And Why It’s Never Too Late!)

By Mina Kapadia
Sep 10, 2021

4 easy to digest benefits of digital marketing for your small to medium size business.

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SEO for small businesses 1 0

A Small Business SEO Consultant (For Small Business Owners)

By James Ju
Jul 19, 2021

A brief guide for small business owners who want to learn more about small business SEO consultants - the benefits, how it works for small business, etc.

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SEO for Nonprofits

Why Nonprofits Need SEO and Tips To Advance your Mission

By James Ju
Jan 12, 2021

Use SEO to advance your mission. What is SEO for nonprofits? Why is it important? Tips - Think Like Your Audience. Create A Keyword Strategy. Have SEO Guide the Design of Your Website + 6 more tips.

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RP Banner nonprofits digital marketing

Digital Marketing For Nonprofits

By Jonathan Matlock
Nov 30, 2020

Digital marketing for nonprofits requires a different approach, and in this guide, we reveal everything you need to know about doing it successfully.

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High Converting Website artwork 300dpi RGB

Do These Four Things For A High-Converting Website

By Jonathan Matlock
Sep 25, 2020

Your website is what drives (the right kind of) traffic, defines your brand identity, and builds authority and trust.

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Buyer Journey artwork 300dpi RGB

Increase Sales Conversion Rate By Mastering The Buyer Journey

By Jonathan Matlock
Sep 18, 2020

Understanding your customer’s buying journey will allow you to connect with your potential customers in the right way at the right time in order to increase sales conversion rates.

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Why Shopify Costs More artwork 300dpi RGB

Why Shopify Costs More Than You Think

By Jonathan Matlock
Aug 21, 2020

While many people might think that Shopify is cheaper than a custom-built ecommerce solution, like Craft Commerce, the truth is that their recurring monthly fee and add-on costs can pile up quickly.

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Blog22 artwork draft

Our Top Retargeting Strategies

By Jonathan Matlock
Aug 7, 2020

Having a good retargeting strategy is so important because the majority of your website traffic isn’t going to convert on their first visit to your website.

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Blog21 artwork draft2

What Is Retargeting and How Does It Work?

By Jonathan Matlock
Jul 31, 2020

Think of retargeting as a (digital) reminder for people who engage with your brand but for some reason did not convert. The end goal is to turn potential customers into paying customers by keeping your brand or offer in front of them after they leave your site.

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Increase Visitor’s Conversion Rate in Less Than 7 Seconds

By Jonathan Matlock
Jul 24, 2020

The quicker your site visitors know and understand what you offer and why your offer is special, the more conversions and sales you’ll see.

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Shopify vs Craft Commerce artwork 300dpi RGB

Craft Commerce vs. Shopify

By Jonathan Matlock
Jul 17, 2020

Knowing exactly what to do when starting out a new eCommerce website is often the first challenge, which can often stem from simply not knowing which Content Management System (CMS) to use.

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Business Therapist artwork 300dpi RGB

Could You Benefit From a Business Therapist?

By Jonathan Matlock
Jul 10, 2020

At Rocket Park, we aren’t just here to help you with the technical side of things, but also to give you the insight and advice that will help you make the best decisions for your specific and goals.

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SOCIAL MEDIA MANAGER artwork 300dpi RGB 1

What Should I Expect from My Social Media Manager?

By Jonathan Matlock
Jul 3, 2020

Different products/services, different business models, and different target markets mean that you’ll need a social media strategy that’s made with your specific business in mind.

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HOW TO DETERMINE YOUR OPTIMAL GOOGLE ADS BUDGET artwork 300dpi 1

How to Determine Your Optimal Google Ads Budget

By Jonathan Matlock
Jun 26, 2020

The important thing to know is that every business is going to spend a different amount on Google Ads and digital advertising in general, which is why we like to create custom-tailored digital marketing plans for our clients.

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Simple Web Tips artwork 300dpi RGB

Simple Web Design Tips to Boost Your Online Presence

By Jonathan Matlock
Jun 19, 2020

Optimizing your website in the right way will help ensure that you are really upping your online visibility. And the more visibility you have on the web, the more traffic, conversions and sales you can expect.

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5 Strategies to Recapture Abandoned Carts

By Jonathan Matlock
Jun 12, 2020

According to Small Business Trends, a survey by Marketing Signals found a 90% failure rate in ecommerce stores within the first four months, which was attributed to a poorly executed marketing plan coupled with less than optimal search visibility.

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7 Steps To Ecommerce Optimization

By Jonathan Matlock
May 4, 2020

We’ve put together some actionable steps that you can start using today to build more trust with your site visitors and increase conversions.

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OUR TOP TIPS 300dpi RGB artwork

Top Tips To Be Productive Working From Home

By Jonathan Matlock
Apr 16, 2020

Working from home sounds amazing until you have to transition quickly, with little time to prepare. We thought we’d share some tips to help support you while working remotely during this time.

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Blog9 Bing SEO art 1

Why Optimize SEO for Bing Search Engine

By Ferryn Xenakis
Mar 20, 2020

One of the best ways to boost your online visibility is SEO or search engine optimization. But if you do a quick internet search on SEO, you will likely get a lot of hits about how to optimize your website for Google. But what about Bing?

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Could Your Business Benefit From Using Custom Internal Site Search on Your Website?

By Ferryn Xenakis
Mar 13, 2020

Could your business benefit from an increase in page views, faster and easier searches, and increased conversions? If so, an internal search tool like Algolia could help.

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Blog8 Why Maintenance artwork

What is Website Maintenance and Why it is so Important?

By Ferryn Xenakis
Mar 6, 2020

We know that after a website launch or website rebuild, the last thing you want to worry about is website maintenance. But trust us, it’s better to stay on top of maintenance now than trying to fix any problems that may arise later.

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Blog7 CRAFT artwork

What Is Craft Commerce and Why it's Our Top Pick for E-commerce Websites

By Ferryn Xenakis
Feb 21, 2020

Craft Commerce was created by Pixel and Tonic, the same guys that created our favorite content management system, Craft. We’ve been using Craft CMS to custom build websites for clients for a while. And when we heard about Craft commerce, we knew it was going to be a top-notch eCommerce platform.

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Blog5 2020 SEO art

Our Top Tips to Rank High With SEO in 2020

By Ferryn Xenakis
Feb 14, 2020

If you’re trying to rank higher in Search Engine Results Pages (SERP) and gain more online visibility with your business, then you’ve probably heard of SEO as it’s one of the best ways to increase your presence online in 2020. With digital marketing projected to surpass traditional marketing in 2019, now is the perfect time to start utilizing digital marketing or improve your current digital marketing efforts.

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Blog6 CMS 01 min

What is a CMS and Why Your Website Needs One

By Ferryn Xenakis
Jan 27, 2020

A CMS allows you to skip creating the HTML and uploading it to the server so you can focus on other important aspects of your business. To decide the best CMS for your business, you would first need to look at what kind of website you need.

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Blog3 5reasonswhy artwork

5 Reasons Why You Should Hire a Full-Service Digital Agency in 2020

By Jonathan Matlock
Dec 30, 2019

Working with a full-service digital agency is the best way to handle all aspects of your online business needs, and the right agency will be able to give you and your business the attention and dedication you deserve while igniting your online visibility.

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Blog2 websitedevelopers artwork

A Guide to Website Developers. Which One Is Right For Your Business Needs?

By Ferryn Xenakis
Dec 23, 2019

Business owners may not know exactly what a web developer does, and we also know that trying to figure out what kind of developer you need can be overwhelming. So we created this website developer guide to help you decide which kind of developer you need for your website and how to hire the one that’s the right fit for the job.

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Blog1 digitalmarketingstrategy artwork

What's a Digital Marketing Strategy and Why Your Business Needs One

By Ferryn Xenakis
Dec 16, 2019

Different marketing channels can include, SEO, paid advertising, email and content marketing as well as social media. These channels are what we use to create digital marketing campaigns. And we use these various channels or campaigns to meet specific marketing goals in your digital marketing strategy.

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Website designer vs developer Image

Website Designer vs Website Developer. How To Pick the Right One for Business Needs.

By Jonathan Matlock
Sep 19, 2019

Do you currently have a website that needs to be updated? Or what about a new website built from scratch? If you could benefit from either of these, then you are probably wondering if you need to hire a web designer or a web developer.

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7 Crucial Reasons Wordpress Might Not Be The Best Cms For Your Business Image

7 Crucial Reasons Wordpress Might Not Be The Best CMS For Your Business

By Ferryn Xenakis
Sep 6, 2019

So is a content management system (CMS) like WordPress the best way to build the perfect website for your business’s specific needs?

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Craft Cms Best Content Management System Image

Why we think Craft CMS is the best Content Management System in 2019, and why you will too

By Ferryn Xenakis
Aug 16, 2019

Find out more about why Craft CMS is our top pick for a content management system in today’s ever-evolving internet marketing world.

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Ecommerce

Custom-Built Website Versus Shopify. Which Is Better for Your Ecommerce Business?

By Jonathan Matlock
Aug 9, 2019

If you already have an ecom business or are thinking of setting one up, you’ve probably heard of Shopify. It’s one of the biggest ecommerce template websites out there. And it’s a great option for an ecommerce store if you are looking to get your store up and running quickly or if you do not require a lot of customization for your online shop. However, if your store has specific needs or you would like a site that can grow with your business as it evolves then a built-for-you, custom solution is a great option. So the question remains, which is the right fit for you and your business?

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