Rocket Park Blog
Insights and tips on website design, website developments, and digital marketing for start-ups and small to medium sized businesses.
Your website is what drives (the right kind of) traffic, defines your brand identity, and builds authority and trust.
Understanding your customer’s buying journey will allow you to connect with your potential customers in the right way at the right time in order to increase sales conversion rates.
While many people might think that Shopify is cheaper than a custom-built ecommerce solution, like Craft Commerce, the truth is that their recurring monthly fee and add-on costs can pile up quickly.
Having a good retargeting strategy is so important because the majority of your website traffic isn’t going to convert on their first visit to your website.
Think of retargeting as a (digital) reminder for people who engage with your brand but for some reason did not convert. The end goal is to turn potential customers into paying customers by keeping your brand or offer in front of them after they leave your site.
The quicker your site visitors know and understand what you offer and why your offer is special, the more conversions and sales you’ll see.
Knowing exactly what to do when starting out a new eCommerce website is often the first challenge, which can often stem from simply not knowing which Content Management System (CMS) to use.
At Rocket Park, we aren’t just here to help you with the technical side of things, but also to give you the insight and advice that will help you make the best decisions for your specific and goals.
Different products/services, different business models, and different target markets mean that you’ll need a social media strategy that’s made with your specific business in mind.
The important thing to know is that every business is going to spend a different amount on Google Ads and digital advertising in general, which is why we like to create custom-tailored digital marketing plans for our clients.
Optimizing your website in the right way will help ensure that you are really upping your online visibility. And the more visibility you have on the web, the more traffic, conversions and sales you can expect.
According to Small Business Trends, a survey by Marketing Signals found a 90% failure rate in ecommerce stores within the first four months, which was attributed to a poorly executed marketing plan coupled with less than optimal search visibility.
We’ve put together some actionable steps that you can start using today to build more trust with your site visitors and increase conversions.
Working from home sounds amazing until you have to transition quickly, with little time to prepare. We thought we’d share some tips to help support you while working remotely during this time.
One of the best ways to boost your online visibility is SEO or search engine optimization. But if you do a quick internet search on SEO, you will likely get a lot of hits about how to optimize your website for Google. But what about Bing?
Could your business benefit from an increase in page views, faster and easier searches, and increased conversions? If so, an internal search tool like Algolia could help.
We know that after a website launch or website rebuild, the last thing you want to worry about is website maintenance. But trust us, it’s better to stay on top of maintenance now than trying to fix any problems that may arise later.
Craft Commerce was created by Pixel and Tonic, the same guys that created our favorite content management system, Craft. We’ve been using Craft CMS to custom build websites for clients for a while. And when we heard about Craft commerce, we knew it was going to be a top-notch eCommerce platform.
If you’re trying to rank higher in Search Engine Results Pages (SERP) and gain more online visibility with your business, then you’ve probably heard of SEO as it’s one of the best ways to increase your presence online in 2020. With digital marketing projected to surpass traditional marketing in 2019, now is the perfect time to start utilizing digital marketing or improve your current digital marketing efforts.
If you have a business and you’re wanting to rank higher on search engine results pages (SERPs), then I’m sure you’ve heard of SEO. We deep-dive into what SEO is, different kinds of SEO, how SEO works, and why you need a good SEO strategy.
A CMS allows you to skip creating the HTML and uploading it to the server so you can focus on other important aspects of your business. To decide the best CMS for your business, you would first need to look at what kind of website you need.
Working with a full-service digital agency is the best way to handle all aspects of your online business needs, and the right agency will be able to give you and your business the attention and dedication you deserve while igniting your online visibility.
Business owners may not know exactly what a web developer does, and we also know that trying to figure out what kind of developer you need can be overwhelming. So we created this website developer guide to help you decide which kind of developer you need for your website and how to hire the one that’s the right fit for the job.
Different marketing channels can include, SEO, paid advertising, email and content marketing as well as social media. These channels are what we use to create digital marketing campaigns. And we use these various channels or campaigns to meet specific marketing goals in your digital marketing strategy.
Do you currently have a website that needs to be updated? Or what about a new website built from scratch? If you could benefit from either of these, then you are probably wondering if you need to hire a web designer or a web developer.
So is a content management system (CMS) like WordPress the best way to build the perfect website for your business’s specific needs?
Find out more about why Craft CMS is our top pick for a content management system in today’s ever-evolving internet marketing world.
If you already have an ecom business or are thinking of setting one up, you’ve probably heard of Shopify. It’s one of the biggest ecommerce template websites out there. And it’s a great option for an ecommerce store if you are looking to get your store up and running quickly or if you do not require a lot of customization for your online shop. However, if your store has specific needs or you would like a site that can grow with your business as it evolves then a built-for-you, custom solution is a great option. So the question remains, which is the right fit for you and your business?