Do These Four Things For A High-Converting Website

By Jonathan Matlock
Sep 25, 2020

A strategically (and did we mention, beautifully) designed and developed website optimized for conversions?

Yes, please!

Do you want to increase the number of site visitors that actually convert into customers?

Of course you do!

So keep on reading for our top tips for a website that will increase conversions and skyrocket sales (yes, really).

1. Make your unique selling proposition (USP) crystal clear

Sometimes our clients come to us with fancy copy on their website but…

The writing does not clearly communicate what they actually offer and why their business is different.

So first, ask yourself, what’s my secret sauce-- AKA your unique selling proposition?

And does my unique selling proposition:

  • Deeply resonate with my target market?
  • Fit into a single sentence?
  • Have social proof and testimonials to build trust?
  • Clearly articulate what sets my business apart from my competition?

A good example of a unique selling proposition is Death Wish coffee.

They’re known for their great product copy.

And their USP?

The world’s strongest coffee.

Their target market doesn’t just want strong coffee, but the strongest coffee.

It’s also a claim that they back up with:

-Social proof


-A bold money-back guarantee.

And it’s short, sweet, and to the point, which makes a great selling point.

In short,

your site visitors should quickly see your USP on your homepage (and in all your online marketing for that matter) that clearly explains why they should do business with you.

2. Experimenting and testing

To keep your business evolving, you need to be consistently updating, testing, and experimenting.

Conversion optimization is like, website maintenance. Your strategy is always in flux and your work is never really done. It’s a continuous process of experimenting and testing things out.

So what are some website elements that you can experiment with and test that will turn site visitors into paying customers?

Almost everything on your website can be tested. But for the sake of efficiency, we’ll focus on just a few.

Below are a few good questions to start with.

  • Are you testing your CTAs (call to actions)?
  • Are you experimenting with the copy on your website and testing your headlines?
  • Do you have several different landing pages and if so, do you AB test them?

And if you’re wondering what AB testing is, it’s when you test out different variations of one thing.

So let’s take a call to action for example.

We’ve personally created CTAs that we thought hit the proverbial nail on the head only to test it against other call to actions and find that one of them performed better (and we are pros at this).

So that’s the importance of trying new strategies and testing everything from the design of your website to the copy of your landing pages and right down to the CTAs featured throughout your site.

And if you feel like you could use some help testing out (AB testing) different parts of your website, let’s chat.

We love talking conversion optimization.

3. Keep your forms short

You likely have forms on your website for lead generation or for placing an online order. And in most cases, you are going to want to keep those forms short.


Well, the longer and more complicated the form, the more likely your site visitors will bounce without filling it out or completing the purchase.

Now there are exceptions to this rule, so just to be safe, test out a few forms to make sure you have the perfect amount of fields.

But the rule of thumb in most cases is the shorter, the better.

And if your form is for completing a purchase, consider offering a guest sign-in option. We’ve found that requiring your site visitor to create an account to complete their purchase can actually decrease the likelihood of them completing the order.

4. Responsive website design

As you probably know, more and more folks are starting to shop on mobile devices like cell phones and tablets.

So it’s imperative that you leverage responsive design so your website displays seamlessly across all devices.

Let’s say you’re looking for a smartphone that has all the bells and whistles to take AAA-mazing pics.

So you hop on Google to do a little internet research and find the picture-taking phone. But when you get to the website to make the purchase, it doesn’t display correctly on your iPad Pro

Are you going to make the purchase?

Probably not.

It’s more likely that you’ll bounce to another website that you can easily complete the purchase right from your iPad.

And that, friends, is the power of a mobile-optimize website.

How Rocket Park can help you build a high-converting website

Your website is what drives (the right kind of) traffic, defines your brand identity, and builds authority and trust.

And sure, a beautiful website is a part of the equation, but it’s just one piece of the puzzle.

You need a strategically designed and developed website for optimal conversions and sales.

So if you could use a website that’s a converting-site-visitors-into-customers machine, let’s talk.

A stunning website that drives traffic, conversions, and sales with Rocket Park.