Simple Web Design Tips to Boost Your Online Presence

By Jonathan Matlock
Jun 19, 2020

Did you know there are over 1.5 billion websites out there?

And that number is growing by the second.

So the website competition is fierce.

And it can sometimes take a lot of money to drive traffic to your site.

Then once your potential customers land on your site, you have about 8 seconds (yes, less than the attention span of a goldfish) to grab their attention before they bounce.

So how to grab your prospective customer’s attention and keep it?

Read on to see our simple website design tips below. Or you can give us a call at (214) 225-2011 to see how we can help you design a website that enhances user experience and increases online visibility.

Less is definitely more when it comes to web design for an increased online presence.

Our top website design tips

1. Keep it simple.

The more simple your website, the less overwhelmed your site visitors will be. They will feel like they can take their time and look around to see what you’re all about. And hopefully, make a purchase or at the very least enter your funnel and become a customer later on down the road.

Short and sweet navigation

Do you have a lot of site navigation tabs or are you trying to cram too much into your navigation bar?

If so, simplify.

If you have too many options under your navigation, it will probably overwhelm the people hanging around on your website. This can cause them to leave without clicking on anything or further engaging with your site.

For most websites, you should try to keep your site navigation to four or five tabs, six at max.

Making sure your navigation features only important tabs that deserve to be there will enhance user experience and ensure that your visitors find what they are looking for quickly and easily.

Optimize the whitespace

Whitespace, sometimes referred to negative space is the area between the website design elements and the area along the borders of your website.

Design elements are things like images, icons, and typography.

If you are afraid of too much whitespace on your webpage, not to worry.

Utilizing whitespace the correct way can be one of the best things to balance out your website and create a flow that helps your potential customers navigate their way through your.

Keep your color scheme simple

The more simple your color scheme for your website the better.

First, pick a few (two or three not including black and white) main colors that compliment each other.

Then stick to a color scheme throughout your website. This keeps your website pages cohesive while solidifying your brand identity.

A cohesive and well-branded site helps establish trust with your site visitors.

2. Make sure to update your content on the regular

So we have a little secret for ya....

Content (is usually) king.

Fresh and new content keeps your readers engaged and coming back for more. But also helps build trust and authority, making your readers way more likely to convert to paying customers.

So publish new content and update existing content consistently. This helps keep things current, but also tells search engines like Google that you are maintaining your content and keeping it up to date, resulting in more online visibility.

3. Make it mobile-friendly

Back in 2016, mobile web traffic officially surpassed desktop traffic.

And today, web searches with a mobile device continue to increase.

So we think it’s safe to say that making your website mobile-friendly is a must.

But if that’s not enough to convince you then consider that:

Google reports 61% of users are not likely to return to a mobile site that they’ve had a bad experience with and 40% of those users will visit a competitor’s website instead.

Responsive design makes web pages render well on a variety of devices, window and screen sizes. So it’s the best type of website design to ensure your web pages are optimized for tablets and mobile devices, making responsive design imperative for an excellent online presence.

4. Stay away from annoying features

As we stated above, the majority of mobile-device traffic that visited sites that they had trouble accessing went to another website.

Making sure your website offers the best user experience is one of the best ways to increase your online presence.

In today’s world, where everyone has a website and people expect to navigate and find what they need fast, you don’t have the luxury of having anything on your website that doesn’t function well or that can annoy your site traffic.

For example, buttons that don’t work, files that don’t load. Features like an internal search tool that don’t perform optimally will cost you conversions.

5. Include social media buttons

Don’t forget those social media buttons!

Integrating social media buttons on your website for social platforms such as Facebook and Twitter are a great way to skyrocket your online presence.

It’s important to remember that People buy from people, not businesses.

So encouraging your prospective customers to follow you on social media is a great opportunity for them to get to know you and your brand a little better, helping turn potential customers into raving fans.

Also, make sure to add social media sharing buttons to your published content. This will allow people to share your content on your behalf, giving you more exposure.

It’s a win-win for everyone.

6. Test, test and then test some more

In our world of website design and development and online marketing, we have to consistently test our work.

Most of the work we do is not a one-and-done job.

Creating a website for optimal online exposure, you’ll need to test things out to see what works and what doesn’t.

Keep what works, and then test again against. And repeat.

We know it sounds like a lot, but trust us, It’s worth it. Testing your website design will help you stay current with new market trends and changes.

Want to increase your online presence with Rocket Park?

Optimizing your website in the right way will help ensure that you are really upping your online visibility. And the more visibility you have on the web, the more traffic, conversions and sales you can expect.

If you would like to talk to us about how we can help you take your online presence to the next level, let’s talk.

We can have a quick chat about your current website and the best strategy to move forward to get you the results you deserve.

Innovative website design, optimal customer experience and increased online presence with Rocket Park.