What Should I Expect from My Social Media Manager?
There’s a lot of buzz around social media managers right now. But what exactly do they do?
Some think they only post on different social media platforms and answer questions...
But the truth is, there’s a lot more that goes into managing social media accounts. And if done right:
social media can be a gold mine for growing your business, increasing conversions and driving more sales
So we’ve written this post to give you info on what exactly social media management entails, why it’s important, and how to know if you have the right social media manager for your brand.
We love helping businesses really take off and we know that social media can do just that.
If you could benefit from an agency like Rocket Park helping you build a strong social media strategy to reach your target market, let’s chat.
What is social media management?
Social media management refers to managing and optimizing your brand through various social channels like Facebook and Snapchat (just to name a few).
A social media manager will monitor, moderate and respond to audience comments to increase engagement with your followers. And managers for your social platforms will also be responsible for scheduling, creating and analyzing your social media efforts to determine the best social strategies to grow your business.
What skills does a social media manager have?
Not all social media experts out there are going to be a good fit for your business. So it’s imperative to pick the right person for the job.
So let’s go over some skills that your social media guru should know.
Of course, each brand will need different marketing plans and social media strategies. But the below skills are just a few things to consider when looking for the right social media manager.
Social media managers are responsible for more than just hanging out in cool (digital) circles.
A few of the skills below will help ensure you have a social media manager that’s going to be able to get you the results you need from the growing and ever-evolving social media world.
Determine and manage the right social media accounts
This one may seem like a no-brainer, but the thing is that this one task alone is a lot. You first need to consider which social platforms are going to be best to reach your target market.
These can include:
Once you decide which channels are going to be the way to engage with your audience, (psssst you will usually have at least two to three, if not more), you need to post, respond and moderate activity across each platform.
And yes posting seems pretty straight forward, but the right social media manager knows that each post on each of these platforms should vary slightly to increase engagement based on the platform. Each platform will require different copy and different design/visuals. On Pinterest, you need more visually stimulating posts whereas on Twitter you have to effectively communicate in 280 characters or less with no pics required.
Let’s just say the right social media person will be able to handle different campaigns across different social platforms. And let’s not forget, your social media person should be able to effectively communicate in the digital world.
Communication is key
Engaging, conversation style writing is usually the key with writing for social media. So the person or agency in charge of your social presence should be a great written communicator and know how to speak to your target market.
But they should also have stellar communications skills to coordinate and collaborate with different departments within your company as well as the people engaging with your brand on social.
Communication also comes in handy when effectively managing branding and partnerships. And with the right partnerships, you can reach more of your target market and take your brand to the next level.
I don’t know about you, but at Rocket Park, we’ve def bought items or services because they came recommended by a brand we know and trust. And that’s the power of partnerships on social media.
An analytical brain
To be successful in all things social, you have to know how to execute digital campaigns. This means using analytics tools such as Google Analytics, Buffer and Hootsuite. The key here is that your social media expert knows how to look at data to determine goals and KPIs to measure success.
For example, being able to track how much traffic is being driven to your website from each social media campaign will help you determine what’s working and what's not. And the right social media manager will know how to use this data to optimize your social media efforts.
Is it worth investing in social media for my business?
According to Statista, over 70% of the American population uses social media. And with stats like that it’s easy to see that social media is usually going to be a great investment for your business.
Some of the benefits of using social media for your business are:
Connect with your target market
If only you could find where your audience hangs out, talk to them, engage with them and get their feedback.
Oh wait, you can on social media. When you effectively engage with your audience on social media, you’re getting valuable insight straight from your target market. And that’s not only pretty cool but will also help you optimize all other aspects of your business strategy.
Increase brand awareness and loyalty
We realize that one of the biggest obstacles in marketing your business is just getting your business in front of the right people (you know, the ones that will turn into life-long customers). And social media gives you the opportunity to get the word out.
But it also allows you to engage in a way that builds a relationship with your potential customers. Have you ever been on IG and followed a business you really like, only to find yourself making a purchase from them in the following months?
I know we sure have and if you have a social media account, you likely have too. And that’s how social media done right should work.
Drive more traffic to your website and increase conversions
Even if you haven’t purchased something from some of your favorite brands by following them on social media, you’ve probably at least followed links through to their website, maybe even signed up for their emails?
Yep, social media also has the power to drive traffic to your website and make it more likely for them to convert. That means you can track your site visitors’ interaction with your brand from how they engage on social media to how they behave on your website.
And this valuable info will help improve your customer outreach for increased conversions and sales.
Keep tabs on your competition
If there was only a way to know what your competitors were doing to engage with their potential customers, what they were doing to convert them into paying customers and how they keep them coming back for more.
But you can by looking at what your competitors are doing on social media. This will give you a lot of insight into their strategies which can help you bring your “A” game when it comes to marketing and interacting with your audience.
With over 3.48 billion social media users in 2019 and all the benefits we mentioned above, I think it’s safe to say that a social media strategy is a great way to reach your audience.
How Rocket Park can help you will all your social media needs
It’s 2020 and social media is everywhere. Social media can help you find your target market, build your brand and convert site visitors to brand superfans, but not every social media strategy is going to work for every business.
Different products/services, different business models, and different target markets mean that you’ll need a social media strategy that’s made with your specific business in mind.
Rocket Park crafts custom-tailored social media plans for businesses all over the US. If you have any questions about social media management, feel free to call us at (214) 225-2011 for a free consultation.
Increase brand awareness, connect with your audience and improve client retention with Rocket Park.