What is Website Maintenance and Why it is so Important?

By Ferryn Xenakis
Mar 6, 2020

Some people think that once your website has launched, there’s nothing more to do as far as the website goes...

But the truth is that your website is never really finished because as your website and business needs evolve, there will always be room for improvements.

And that’s where website maintenance comes in.

At Rocket Park, we realize that having one less thing on your to-do list (pssst like website maintenance) can help businesses focus on other tasks. So we offer monthly website maintenance packages designed to fit your specific needs-- Nothing more and nothing less.

What exactly is website maintenance?

In short, website maintenance is anything that keeps your website in tip-top shape.

You can think of website maintenance like a garden. Once you plant your garden, do you just leave it alone to produce flowers, fruits or veggies?

Probably not, as it requires some love and attention for your garden to actually grow and then some more love to keep it going once your first round of blooming treasures are finished.

And just like a garden, your website requires on-going maintenance so it grows and continues to produce the results you are looking for.

Different businesses require different types of website upkeep. So below we’re going to cover the most common things we include in our maintenance packages.

Content management

Fresh and new content is something that you need to do to keep your website ranking well with the search engines. Not only is content management an excellent outreach strategy, but it also gives you valuable insight as to where your site visitors are finding you, how they are interacting with your website/content and much more.

Creating must-read content is also going to help build a relationship and authority with your potential customers, turning them into raving fans.

But we realize that not everyone has time to write quality content or write it consistently (and yes consistency is key). Or maybe you don’t have anyone on your staff that could handle your content calendar. But that’s ok because we can take care of all your content needs with our maintenance packages.

Manage hosting

Website hosting is the space on the internet that holds or ‘hosts’ all your website content. And depending on the type and size of your website, hosting and hosting-related maintenance can be a BIG part of your website needs. So making sure that you have the right hosting services, especially if you have a robust site like an online school, is a must.

A few things that fall under managing hosting:


Backups are essential to make sure all your website info is safe and secure. You may think you are protected against security threats and website failure, but in the digital world of the internet, anything can happen.

Below are some things a website backup should include:

-Images and media

-Website code and website files

-Themes, ad-on and plug-ins

You also want to make sure your backups are functioning correctly. The last thing you need is for your website to be compromised, only to realize that your backups don’t work.

Making sure backups are a regular part of your website upkeep will ensure that you can bring your site back to life if there are any issues instead of rebuilding it, saving you time and money.

Server maintenance and optimization

If you want your website and network to run efficiently, you will need to check and optimize your server often.

Server maintenance and optimization ensures that everything related to your network and server is functioning efficiently. Server optimization can include consolidating resources so you can maximize under-utilized server space.

Properly maintaining and optimizing your server will take your website’s performance to the next level, keeping your website running smoothly, and leaving each of your site visitors happy as a clam.

Updates and security

Keeping your website up-to-date is imperative for security reasons but also for performance. You need to make sure that you’re updating your CMS (content management system). We love Craft CMS, but we can take care of maintenance for any CMS. So if you’re on WordPress or Shopify or any other CMS, we can also perform regular security updates to make sure to catch any glitches or bugs.

Keeping your site secure will not only make things easier for you but will also make your customers more comfortable giving you their payment information and even their email addresses. Making sure potential customers know their information is secure on your site will increase your list-building efforts and ultimately result in more sales.

Changes to your website

Your website will often require content or design changes, so having an agency’s support can make things a whole lot easier on you.

Content changes

When we talk about content, we don’t necessarily mean blog posts, although that can certainly be a part of it. But we also mean just general information on your website.

Let’s say you have a real estate company and your realtor bios change often, your listings are constantly changing, and you have a blog you would like to keep updated as well.

Or what if you have an eCommerce store and require product updates and weekly sales and discounts?

All of these fall under content changes.

Design iterations

Design iterations or changes happen as a natural part of your website’s progression. All developers and designers know that when one part of your website is live that you will likely require several changes to get it to where you want it.

The main goal?

For users to have a great experience on your website.

How Rocket park can help you will all your website maintenance needs.

We know that after a website launch or website rebuild, the last thing you want to worry about is website maintenance. But trust us, it’s better to stay on top of maintenance now than trying to fix any problems that may arise later.

We can help you with website security, website and network performance, changes to your site, and everything between.

Websites that drive more traffic, increase conversions and skyrocket sales with Rocket Park.

Let’s chat. Contact us today for a free consultation.